Currently offered in California and expanding to other states soon.
The Problem and The Solution
The Benefit Navigator seamlessly navigates the complicated web of public benefits and tax credits. Developing crucial safety nets and pathways out of poverty along the way.
The current system’s complexity and fragmentation hinders swift access to aid, compounded by fears of benefit loss upon employment and confusion over tax implications.
Partnering with USC Center for Social Innovation, research uncovered 30 distinct Federal, State and County benefits available in LA County, revealing the labyrinth of applications and compliance processes and highlighting:
The difficulty of identifying, applying for and receiving all benefits and tax credits, which results in both the underutilization of available benefits and time delays in receiving benefits which can exacerbate trauma and homelessness.
The fear and lack of understanding about taxes and tax credits including the fact these credits can generate significant cash for low-income tax filers — especially families — which means impactful tax benefits are often not utilized by the people who need them most.
The phenomenon of “benefits cliffs,” meaning a modest income increase unexpectedly triggers a severe benefit loss.
The fear of loss of benefits, and the lack of transparency on how it happens which can prevent people from earning income.
This landscape unwittingly leaves billions of dollars of critical resources untapped and enmeshes individuals, especially families, in poverty. The Benefit Navigator seeks to provide trusted information, transparency, and accessibility, to empower individuals and case managers with informed decision-making tools to navigate toward economic mobility.
Additionally, by collecting comprehensive benefit-use data, the Benefit Navigator aims to help inform policy change that will better provide easy access to immediate temporary relief for severe economic hardship, eliminate benefit cliffs, and better promote financial security and sustainable exits from poverty.

Our Methodology
Over the past 18 years, our founding organization, Imagine LA, has helped thousands of families navigate out of homelessness and find financial security. We’ve seen, first-hand, just how difficult it is to navigate our public benefits and tax credit system. The current landscape leaves billions of dollars of critical resources on the table, enmeshing individuals, and especially families, in poverty.
The Benefit Navigator was created to directly tackle the challenge of navigating complicated public benefits and tax credits to help you illuminate pathways toward financial security. We provide trusted information, systemic transparency, and help make economic mobility more accessible to all individuals.
We lean into human-centered design anchored in research and recommendations from USC’s Center of Social Innovation. Our tools are thoughtfully built using vast lived expertise, along with Imagine LA’s decade-plus of experience working alongside families wading through public benefits, and rigorous pilot feedback.
Beyond benefit navigation, by collecting comprehensive benefit-use data, the Benefit Navigator aims to help inform policy change to improve access to immediate temporary relief for severe economic hardship, eliminate benefit cliffs, as well as promote financial security and sustainability.


The Problem and The Solution
Social Benefit tackles the challenge of navigating the complicated web of public benefits and tax credits, crucial for both safety nets and pathways out of poverty.
The current system’s complexity and fragmentation hinders swift access to aid, compounded by fears of benefit loss upon employment and confusion over tax implications.
Partnering with USC Center for Social Innovation, research uncovered 30 distinct Federal, State and County benefits available in LA County, revealing the labyrinth of applications and compliance processes and highlighting:
The difficulty of identifying, applying for and receiving all benefits and tax credits, which results in both the underutilization of available benefits and time delays in receiving benefits which can exacerbate trauma and homelessness.
The fear and lack of understanding about taxes and tax credits and that they can actually generate significant cash for the low-income tax filer, especially families, means that impactful tax benefits are often not being utilized by the people that need them most.
The phenomenon of “benefits cliffs” when a modest income increase surprisingly triggers a severe benefit loss.
The fear of loss of benefits, and the lack of transparency of how it happens can also prevent people from earning income.
This landscape unwittingly both leaves billions of dollars of critical resources untapped and enmeshes individuals and especially families, in poverty. Social Benefit seeks to provide trusted information, transparency, and accessibility, to empower individuals and case managers with informed decision-making tools to navigate toward economic mobility.
Additionally, by collecting comprehensive benefit use data, Social Benefit aims to help inform policy change that will better provide easy access to immediate temporary relief for severe economic hardship, eliminate benefit cliffs, and better promote financial security and sustainable exits from poverty.
Our Methodology
Over the past 15 years, we’ve helped thousands of families navigate out of homelessness and find financial security with Imagine LA. We’ve seen, first-hand, just how difficult it is to navigate our current public benefits and tax credit system. The current landscape leaves billions of dollars of critical resources on the table, enmeshing individuals and especially families, in poverty.
Amplifi is created to directly tackle the challenge of navigating complicated public benefits and tax credits to help you illuminate pathways toward financial security. We provide trusted information, systemic transparency, and help make economic mobility more accessible to all individuals.
We lean into human-centered design anchored in research and recommendations from USC’s Center of Social Innovation. Our tools are thoughtfully built using vast lived expertise, along with Imagine LA’s decade-plus of experience working alongside families wading through public benefits, and initial pilot feedback.
By collecting comprehensive benefit-use data, Amplifi aims to help inform policy change to improve access to immediate temporary relief for severe economic hardship, eliminate benefit cliffs, and promote financial security and sustainability.


Your service-centered home for trusted information to help you Amplifi your impact.

Here for you, providing trusted information in a human centered way.
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The Problem and The Solution
Social Benefit seamlessly navigates the complicated web of public benefits and tax credits. Developing crucial safety nets and pathways out of poverty along the way.
The current system’s complexity and fragmentation hinders swift access to aid, compounded by fears of benefit loss upon employment and confusion over tax implications.
Partnering with USC Center for Social Innovation, research uncovered 30 distinct Federal, State and County benefits available in LA County, revealing the labyrinth of applications and compliance processes and highlighting:
The difficulty of identifying, applying for and receiving all benefits and tax credits, which results in both the underutilization of available benefits and time delays in receiving benefits which can exacerbate trauma and homelessness.
The fear and lack of understanding about taxes and tax credits and that they can actually generate significant cash for the low-income tax filer, especially families, means that impactful tax benefits are often not being utilized by the people that need them most.
The phenomenon of “benefits cliffs” when a modest income increase surprisingly triggers a severe benefit loss.
The fear of loss of benefits, and the lack of transparency of how it happens can also prevent people from earning income.
This landscape unwittingly both leaves billions of dollars of critical resources untapped and enmeshes individuals and especially families, in poverty. Social Benefit seeks to provide trusted information, transparency, and accessibility, to empower individuals and case managers with informed decision-making tools to navigate toward economic mobility.
Additionally, by collecting comprehensive benefit use data, Social Benefit aims to help inform policy change that will better provide easy access to immediate temporary relief for severe economic hardship, eliminate benefit cliffs, and better promote financial security and sustainable exits from poverty.


Our Methodology
Over the past 15 years, we’ve helped thousands of families navigate out of homelessness and find financial security with Imagine LA. We’ve seen, first-hand, just how difficult it is to navigate our current public benefits and tax credit system. The current landscape leaves billions of dollars of critical resources on the table, enmeshing individuals and especially families, in poverty.
Amplifi is created to directly tackle the challenge of navigating complicated public benefits and tax credits to help you illuminate pathways toward financial security. We provide trusted information, systemic transparency, and help make economic mobility more accessible to all individuals.
We lean into human-centered design anchored in research and recommendations from USC’s Center of Social Innovation. Our tools are thoughtfully built using vast lived expertise, along with Imagine LA’s decade-plus of experience working alongside families wading through public benefits, and initial pilot feedback.
By collecting comprehensive benefit-use data, the Benefit Navigator aims to help inform policy change to improve access to immediate temporary relief for severe economic hardship, eliminate benefit cliffs, and promote financial security and sustainability.

Timeline of Growth and Evolution

2007 - 2022
Imagine LA families and Giving Keys employees experience the complexity, fear, barriers and benefit cliff impacts of the benefits and tax credit landscape.

2019
Imagine LA kicks off economic mobility initiative to collectively address creating living wage career pathways, assessable childcare, creating financial fitness and navigating benefits.

2020
Commissioned USC Center for Innovation to research and analyze all the Federal, State and LA County benefits and tax credits and related benefit cliff. The USC study identified the severe complexity of the benefits landscape “It is not a system!” and the adverse impacts of people not being able to navigate it and secure eligible benefits. It also documented the reality of benefits cliffs and how they created both fear and work disincentives.

2021
The USC study recommended that benefit and tax credit eligibility and access information be consolidated and streamlined into a single resource with transparency about benefit cliffs. They hoped that such a resource would illuminate needed policy changes to eliminate benefit cliffs, work disincentives and fuel economic mobility.
The idea of the Benefit Navigator was born and a prototype developed – it won the USC Social Venture Competition and the Min Family Challenge.

2022
Major funding was secured from the Conrad N. Hilton Foundation and others. The Benefits Navigator MVP (minimum viable product) was built based on iterative user input and tested (Beta Testing and Data Validation with DPSS).

2023
The Benefit Navigator Initial Pilot was completed with 10 Los Angeles based social services agency partners. Included vigorous third-party evaluation and control groups. The impact of the Benefit Navigator Initial Pilot findings was compelling, and it was presented to city officials, non-profit leaders, initial pilot participants and funding partners. Enthusiasm for the Benefit Navigator grew and product improvements were made based on pilot user feedback. Benefit Navigator version 2.5 was born.

2024
Benefit Navigator version 2.5 goes into expanded pilots with 55+ Agencies with diverse populations across LA County. Huge impact is identified as well as user requested refinements. AI Chatbot project with NavaLabs, funded by the Gates Foundation is launched.

2025 - Beyond
Expanded Pilots grow to 60 Agencies. Benefit Navigator capabilities are expanded to include: Zen desk customer service, Agency Data Dashboards, expanded benefits, tax credits, case management capabilities, tracking of benefits and tax credits as well as earned income over time and resources added for foster youth, immigrants, renters and families. This, plus a new user branded interface are being built and texted for the new 3.0 version to be launched in the summer/fall. 3.0 expansion includes agencies throughout California and other receptive areas, In addition, the AI Chatbot is be developed and piloted and an additional Agentic AI pilot is being developed in partnership with NavaLabs to facilitate direct benefit application.
Starting on the second night of the LA Wildfires, worked on behalf of philanthropy and the Mayor to create the LA Disaster Relief Navigator.
Our Team

Allen Lai
Lead Engineer

Paul Huntsberger
Fractional CTO and Compliance Specialist
Our Partners
Funders
Conrad N. Hilton Foundation
Carl & Roberta Deutsch Foundation
May and Stanley Smith Foundation
Bank of America
Reissa Foundation
R & S Kayne Foundation
Our Partners
Funders
Conrad N. Hilton Foundation

Bank of America

Carl & Roberta Deutsch Foundation

Reissa Foundation

May and Stanley Smith Foundation

R & S Kayne Foundation

Partners
Mayor’s Fund of Los Angeles
We Are LA Initiative partners
St John's Community Health

Esperanza Immigrant Rights Project

GroundWorks Campaigns

Foster Youth partners
Children's Law Center of California

Rightway Foundation

Cedars Sinai - Community Connect
Community Investment for Families Department, City of Los Angeles. The Family Source Center Network including
El Centro de Ayuda

El Centro de Amistad

El Centro del Pueblo

El Nido Family Center - South LA

El Nido Family Center - Pacoima

The Children's Collective Inc.

Latino Resource Organization

Barrio Action

Koreatown Youth + Community Center

Central City Neighborhood Partners - Koreatown

Central City Neighborhood Partners - Westlake

New Economics for Women - Van Nuys

New Economics for Women - Canoga Park

Toberman Center

Watts Labor Community Action Committee - Watts

Watts Labor Community Action Committee - South LA

All People's Community Center

Bresee Foundation

West Adams/Leimert Park Family Source Center

Los Angeles County Department of Health Services - Housing for Health partners
Homeless Prevention Unit

Street Based Engagement - Mobile Clinics Team

Skid Row Action Plan

Interim Housing Outreach Program

CBEST - Countywide Benefits Entitlement Services Team

Star Clinics

Los Angeles County Department of Mental Health
Pacific Clinics

LAHSA - Los Angeles Homeless Services Authority
Children's Institute
HOPICS
JVS
REDF
Para Los Ninos
The Whole Child
Ready to Succeed
Downtown Women's Center
LIFT
PATH
Covenant House
Safe Parking LA
AssistHub
A Glimpse at Our Initial Pilot Results
We are inspired and motivated by impact data. Before even beginning to lay down the foundation for what would become Amplifi, we set out to gather as much first-hand information and anecdotal experience as possible.
Our Initial Pilot launched in 2023, and these key findings formed the foundation of what would eventually become our Benefit Navigator.
54%
of users identified additional benefits and tax credits for their clients
43%
of users found that their clients’ earned income increased
24%
potential income increases (on average)
Fueling Systems Change
Amplifi’s tools and services are created to fuel fundamental and sustained changes to our public benefits system. The Benefit Navigator, and its user data, will be used by policymakers to analyze policy efficacy while testing policy changes via simulation.
Amplifi belongs to numerous benefit access and benefit policy collaborations. We are always seeking policy partnerships to utilize our data-driven tools to model and determine optimal benefit policies. We seek systems change that eliminates benefit cliffs and plateaus while facilitating; simple access to benefits, finding and maintaining stable housing, income growth, and decreasing administrative burden.
The Ultimate Impact.
Partners
Problem and Solution
Problem and Solution
Methodology
Methodology
Timeline
Timeline
Team
Team
Partners
Partners
Pilot Results
Pilot Results
Our Partners
Funders
Conrad N. Hilton Foundation
Carl & Roberta Deutsch Foundation
May and Stanley Smith Foundation
Bank of America
Reissa Foundation
R & S Kayne Foundation
Our Partners
Funders
Conrad N. Hilton Foundation

Bank of America

Carl & Roberta Deutsch Foundation

Reissa Foundation

May and Stanley Smith Foundation

R & S Kayne Foundation

Partners
Mayor’s Fund of Los Angeles
We Are LA Homeless Prevention Initiative partners
St John's Community Health

Esperanza Immigrant Rights Project

GroundWorks Campaigns

Foster Youth Homelessness Prevention partners
Children's Law Center of California

Rightway Foundation

Community Investment for Families Department, City of Los Angeles. The Family Source Center Network including
El Centro de Ayuda

El Centro de Amistad

El Centro del Pueblo

El Nido Family Center - South LA

El Nido Family Center - Pacoima

The Children's Collective Inc.

Latino Resource Organization

Barrio Action

Koreatown Youth + Community Center

Central City Neighborhood Partners - Koreatown

Central City Neighborhood Partners - Westlake

New Economics for Women - Van Nuys

New Economics for Women - Canoga Park

Toberman Center

Watts Labor Community Action Committee - Watts

Watts Labor Community Action Committee - South LA

All People's Community Center

Bresee Foundation

West Adams/Leimert Park Family Source Center

Los Angeles County CEO Homelessness Initiative partners
LA Family Housing

The People Concern

Salvation Army

Sycamores

Valley Oasis

LAHSA Problem Solvers

Other Homelessness Service Providers
Better Angels

Legal Aid Foundation

PATH

HOPICS

The Whole Child

Downtown Women's Center

Covenant House

Safe Parking LA

Los Angeles County Department of Health Services - Housing for Health partners
Homeless Prevention Unit

Street Based Engagement - Mobile Clinics Team

Skid Row Action Plan

Interim Housing Outreach Program

CBEST - Countywide Benefits Entitlement Services Team

Star Clinics

Housing Works

Family Poverty / Economic Mobility / Workforce Development
Children's Institute

LIFT

JVS

Para Los Ninos

REDF - LA Rise: HomeBoy Industries, LA Conservation Corp

Los Angeles County Department of Mental Health
Pacific Clinics

Education
Long Beach Community College (part of statewide Community Colleges pilot)

AssistHub

Others
Cedars-Sinai Community Connect (Healthcare pilot)

Ready to Succeed (Foster Youth - 1st Gen College)

A Glimpse at Our Initial Pilot Results
We are inspired and motivated by impact data. Before even beginning to lay down the foundation for what would become Amplifi, we set out to gather as much first-hand information and anecdotal experience as possible.
Our Initial Pilot launched in 2023, and these key findings formed the foundation of what would eventually become our Benefit Navigator.
54%
of users identified additional benefits and tax credits for their clients
43%
of users found that their clients’ earned income increased
24%
potential income increases (on average)
Fueling Systems Change
Amplifi’s tools and services are created to fuel fundamental and sustained changes to our public benefits system. The Benefit Navigator, and its user data, will be used by policymakers to analyze policy efficacy while testing policy changes via simulation.
Amplifi belongs to numerous benefit access and benefit policy collaborations. We are always seeking policy partnerships to utilize our data-driven tools to model and determine optimal benefit policies. We seek systems change that eliminates benefit cliffs and plateaus while facilitating; simple access to benefits, finding and maintaining stable housing, income growth, and decreasing administrative burden.
The Ultimate Impact.
Fueling Systems Change
Amplifi’s tools and services are created to fuel fundamental and sustained changes to our public benefits system. The Benefit Navigator, and its user data, will be used by policymakers to analyze policy efficacy while testing policy changes via simulation.
Amplifi belongs to numerous benefit access and benefit policy collaborations. We are always seeking policy partnerships to utilize our data-driven tools to model and determine optimal benefit policies. We seek systems change that eliminates benefit cliffs and plateaus while facilitating; simple access to benefits, finding and maintaining stable housing, income growth, and decreasing administrative burden.
The Ultimate Impact.

Timeline of Growth and Evolution

2007 - 2022
Imagine LA families and Giving Keys employees experience the complexity, fear, barriers and benefit cliff impacts of the benefits and tax credit landscape.

2019
Imagine LA kicks off economic mobility initiative to collectively address creating living wage career pathways, financial fitness, assessable childcare and navigating benefits.

2020
Commissioned USC Center for Innovation to research and analyze all the Federal, State and LA County benefits and tax credits and related benefit cliff. The USC study identified the severe complexity of the benefits landscape “It is not a system!” and the adverse impacts of people not being able to navigate it and secure eligible benefits. It also documented the reality of benefits cliffs and how they created both fear and work disincentives.

2021
The USC study recommended that benefit and tax credit eligibility and access information be consolidated and streamlined into a single resource with transparency about benefit cliffs. They hoped that such a resource would illuminate needed policy changes to eliminate benefit cliffs, work disincentives and fuel economic mobility.
The idea of the Benefit Navigator was born and a prototype developed – it won the USC Social Venture Competition and the Min Family Challenge.

2022
Major funding was secured from the Conrad N. Hilton Foundation and others. The Benefits Navigator MVP (minimum viable product) was built based on iterative user input and tested (Beta Testing and Data Validation with DPSS).

2023
The Benefit Navigator Initial Pilot was completed with 10 Los Angeles based social services agency partners. Included vigorous third-party evaluation and control groups. The impact of the Benefit Navigator Initial Pilot findings was compelling, and it was presented to city officials, non-profit leaders, initial pilot participants and funding partners. Enthusiasm for the Benefit Navigator grew and product improvements were made based on pilot user feedback. Benefit Navigator version 2.5 was born.

2024
Benefit Navigator version 2.5 goes into expanded pilots with 55+ Agencies with diverse populations across LA County. Huge impact is identified as well as user requested refinements. AI Chatbot project with NavaLabs, funded by the Gates Foundation is launched.

2025 - Beyond
Expanded Pilots grow to 60 Agencies. Benefit Navigator capabilities are expanded to include: Zen desk customer service, Agency Data Dashboards, expanded benefits, tax credits, case management capabilities, tracking of benefits and tax credits as well as earned income over time and resources added for foster youth, immigrants, renters and families. This, plus a new user branded interface are being built and texted for the new 3.0 version to be launched in the summer/fall. 3.0 expansion includes agencies throughout California and other receptive areas. In addition, the AI Chatbot is be developed and piloted and an additional Agentic AI pilot is being developed in partnership with NavaLabs to facilitate direct benefit application.
Starting on the second night of the LA Wildfires, worked on behalf of philanthropy and the Mayor to create the LA Disaster Relief Navigator.
Our Team

Allen Lai
Lead Engineer

Paul Huntsberger
Fractional CTO and Compliance Specialist
Our Partners
Funders
Conrad N. Hilton Foundation

Bank of America

Carl & Roberta Deutsch Foundation

Reissa Foundation

May and Stanley Smith Foundation

R & S Kayne Foundation

Partners
Mayor’s Fund of Los Angeles
We Are LA Initiative partners
Esperanza Community Housing
St John’s Community Health
GroundWorks Campaigns
Foster Youth partners
Children's Law Center of California
Rightway Foundation
Countywide Benefits Entitlement Services Team (CBEST)
Skidrow Housing Trust
IHOP
Homeless Prevention Unit
The Star Clinic
Department of Health Services (Los Angeles)
Cedars Sinai
LAHSA (Los Angeles Homeless Services Authority)
Children’s Institute
The Whole Child
Pacific Clinics
HOPICS
Community Investment for Families Dept. (City of LA)
Children's Law Center Los Angeles
Cedars Sinai - Community Connect
Our Partners
Funders
Conrad N. Hilton Foundation

Bank of America

Carl & Roberta Deutsch Foundation

Reissa Foundation

May and Stanley Smith Foundation

R & S Kayne Foundation

Partners
Mayor’s Fund of Los Angeles
We Are LA Homeless Prevention Initiative partners
St John's Community Health

Esperanza Immigrant Rights Project

GroundWorks Campaigns

Foster Youth Homelessness Prevention partners
Children's Law Center of California

Rightway Foundation

LA County CEO Homelessness Initiative partners
LA Family Housing

The People Concern

Salvation Army

Sycamores

Valley Oasis

LAHSA Problem Solvers

Other Homelessness Services Providers
Better Angels

Legal Aid Foundation

PATH

HOPICS

The Whole Child

Downtown Women's Center

Covenant House

Safe Parking LA

Los Angeles County Department of Health Services - Housing for Health partners
Homeless Prevention Unit

Street Based Engagement - Mobile Clinics Team

Skid Row Action Plan

Interim Housing Outreach Program

CBEST - Countywide Benefits Entitlement Services Team

Star Clinics

Housing Works

Family Poverty / Economic Mobility / Workforce Development
Children's Institute

LIFT

JVS

Para Los Ninos

REDF - LA Rise: HomeBoy Industries, LA Conservation Corp

Community Investment for Families Dep, City of LA
The Family Source Center Network including:
El Centro de Ayuda

El Centro de Amistad

El Centro del Pueblo

El Nido Family Center - South LA

El Nido Family Center - Pacoima

The Children's Collective Inc.

Latino Resource Organization

Barrio Action

Koreatown Youth + Community Center

Central City Neighborhood Partners - Koreatown

Central City Neighborhood Partners - Westlake

New Economics for Women - Van Nuys

New Economics for Women - Canoga Park

Toberman Center

Watts Labor Community Action Committee - Watts

Watts Labor Community Action Committee - South LA

All People's Community Center

Bresee Foundation

West Adams/Leimert Park Family Source Center

Los Angeles County Department of Mental Health
Pacific Clinics

Education
Long Beach Community College (part of statewide Community Colleges' pilot)

AssistHub

Others
Cedars-Sinai Community Connect (Healthcare pilot)

Ready to Succeed (Foster Youth - 1st Gen College)



A Glimpse at Our Initial Pilot Results
We are inspired and motivated by impact data. From the beginning, we set out to gather as much first-hand information and anecdotal experience as possible.
Our initial pilot launched in 2023, and these key findings formed the evolution of the Benefit Navigator and how we think about social safety net policy reform.
54%
of users identified additional benefits and tax credits for their clients
43%
of users found their clients’ earned income increased
24%
increase in earned income (on average)
Fueling Systems Change
Our founding organization, Imagine LA, created the Benefit Navigator to fuel fundamental and sustained changes to our public benefits system. The Benefit Navigator, and its user data, will be used by policymakers to analyze policy efficacy while testing policy changes via simulation.
Imagine LA belongs to numerous benefit access and benefit policy collaborations. We are always seeking policy partnerships to utilize our data-driven tools to model and determine optimal benefit policies. We seek systems change that eliminates benefit cliffs and plateaus while facilitating; simple access to benefits, finding and maintaining stable housing, income growth, and decreasing administrative burden.
The ultimate impact.
Let’s Connect
To learn more about the Benefit Navigator contact info@benefitnavigator.us or hit the button below.